The types of digital marketing.!
It include SEO , email content , social media and mobile.
So first, we’ll start off with learning about a SEO.
what is SEO?
SEO is basically a Search Engine Optimization.
It is a process of Optimizing content technical setup and reach of your website so that your pages appear at the top of the search engine result for specific keywords.
The ultimatum is to attract customers or visitors to your website when they search for products or Services related to your business SEO also enforces the need for user-friendly website valuable and engaging content and credibility for other websites and customers or Visitors are to recommend you by linking to your website or tagging you in our social media posts.
So in order to generate traffic to your website,
you can follow the procedures that are on page SEO off page SEO and Technical SEO.
So this on page SEO focuses on the content that exists on the page on the website
if you want to research about a keyword for their search volume
or the intend you can answer questions for readers.
drunk higher on the search engine result Pages now talking
about off-page SEO this SEO mainly focuses on all the activities that takes place off the page
when looking to optimize your website now talking about technical SEO this SEO mainly focuses on the backend of your website,
like for example
image compression CSS file optimization and structured data
are the different forms of technical SEO that can Easy of websites loading speed
so this is about SEO or search engine optimization.
Now that you’ve understood about SEO.
Let’s move ahead and take a look at content marketing.
So this is a famous saying called content is King.
Have you guys heard of it?
Well, yeah, you definitely have to Quality is the fuel
that drives your digital marketing strategies.
So content marketing denotes the creation and promotion of content assets in order to to generate
brand awareness lead generation traffic growth and customer interaction.
So if I say content marketing the first thing that anybody would think of is creation
of videos writing blocks and infographics YouTube is the second largest search engine on the internet and videos are completely taking over the digital marketing world.
So the content marketers or the content creator is make videos
that help in brand awareness lead generation
and many more A recent report also shows that 75 percent
of marketers say video conversation rates outperform
other marketing content making videos is also one
of the way in order to get your content to rank now talking about blog writing
and Publishing article on a company blog will help you demonstrate the industry expertise and generate organic search traffic for your website.
So this is exactly a how content pocketing Works do note.
creating content and offerings relevant content helps your audience to take you as a valuable source of information.
So always make sure that the content is very interesting
so you can grasp their attention now next we have paid search.
I think most of you know what this paid search this is also called as pay-per-click pay-per-click not paperclip.
It is pay per click.
So this advertising refers to the sponsored result on the search engine result pages.
So if you search for any of the content,
if you find the word add below the title of the topic that is the paid search.
So that is actually a paid advertising guys PPC ads are visible flexible
and effective for many different types of organizations with this paid search.
You can only pay when your ad is clicked.
You can also tailor your ads to appear when a specific search phases are entered
or targeted some of the channels where you can use PPC are paid ads
on Facebook Twitter ads and sponsored messages on LinkedIn.
So now that you’ve understood about the paid search,
let’s take a look at the social media marketing social media marketing promote your brand and also the content on the social media channels
in order to increase your brand awareness Drive relevant traffic.
Also generate possible results.
So if I say social marketing
what will be the first thing that comes to your mind?
It would be Facebook Twitter Instagram LinkedIn and many more.
So people these days mainly rely on the social networks in order to discover research
and educate themselves about a brand before engaging with it.
So for marketers,
it’s not that tough to just post on Facebook or LinkedIn accounts you should also,
we’ve social element into every aspect of your marketing activities in order to create an opportunity for sharing
now talking about email marketing major companies usually communicate with their audience or customers through email marketing emails
are basically used to promote contents events and also talk about the discounts
and also it helps in directing people to the website and also in order to succeed in email marketing your You
should satisfy all the core attributes like it should be trustworthy that is you need to generate people’s trust with the help of an email relevant.
That is the image would be relevant to the topic or the subject that you’ll be discussing about conversational.
So always make it conversational guys make them feel
that you’re talking to them just like a colleague even though you don’t know them.
You just have to make sure that you’re being placed into them.
You’re portraying yourself to be pleasant be coordinated.
And across the channels that is you need to be on time with your marketing males strategic.
You should always have a strategy to drive the customers to your website.
So now that you’ve understood about email marketing,
let’s take a look at mobile marketing mobile devices are becoming an integral part of our lives.
And hence.
It is vital for marketers to understand how to communicate on this channel effectively.
Like I mentioned you have social media marketing all these Social media marketing applications can be downloaded on your phone and also you can use SMS.
So these are the different types of digital marketing which is available and also finding the right method for your business is the key to success.
So now that you guys have understood what are the different types,
let’s move on and take a look at the final topic of the discussion
that is what are the challenges that you will face
while working with digital marketing.
So the first challenge
would be be building an effective website.
So this is an obvious place to start when a business decides to go online.
The first challenge you will be having is to build the best website possible.
Some small-scale Industries are already looking for professional web designers
who can make their websites look pleasing and also deliver a great user experience.
So the way your audience experience our online presence is a huge factor in the success of your marketing efforts.
So this is a promising Challenge and understanding the audience So speaking of attracting
the right visitors or a customers many small-scale Industries.
Don’t fully know who to Target.
This is where by a Persona comes in handy buyer personas are essential in the digital marketing World.
They are semi fictional representations of your ideal customers.
So you need to build a rapport with the customer and know Know
what exactly they’re looking for if they’re looking for something that your business deals
with you can actually make a first point of contact and also follow up on their progress and the next thing would be creating valuable content.
Even if you have a small scale industry,
which has a good-looking website without valuable information.
Your marketing won’t deliver results as expected content that is targeted and relevant to your bias.
Persona can attract the right way A toast to your site.
Ideally that’s a lot of content to create next up.
We have promoting content.
Even if you’re creating an awesome content and deliver your value or ideas to the readers.
There is another component that is often overlooked that is promoting the content.
There are several ways.
You can feel your content distribution all of which you can take up some substantial amount of time to do
that is social media.
This is one of the best Forms
where you can actually promote your contents
like Facebook Twitter LinkedIn YouTube and also email.
So this is about the challenges
that are definitely hurting the businesses.